Al Gore Launches Massive Ad Campaign
Al Gore is set to unveil a three-year, $300 million climate change campaign Wednesday that is one of the most ambitious and costly public advocacy campaigns in U.S. history.
What I like about this story is where the money comes from. Including this snip:
While Gore declined to quantify his contribution to the effort, he has devoted all his proceeds from the Oscar-winning documentary “An Inconvenient Truth,” the best-selling companion book, his salary from the venture capital firm Kleiner Perkins Caulfield & Byers and several international prizes, such as the 2007 Nobel Peace Prize, which add up to more than a $2.7 million.
Read more here and see the video below.
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